Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. . To see the complete list of the50 Most Influential Latinosclick HERE. The United States has a long and rich history of Hispanic influence, both in culture and the media. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. Thats when she realized she could turn her talent into a stand-up comedy career. These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. 1. Gabriela Garcia is the founder and editor of Modern Brown Girl. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. ALANI FIGUEROA @wuzg00d 424K followers, 34. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. She also worked as a short film actress and made a guest appearance on the TV talk show Noches con Platanito. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. She posts pictures from all the best spots in the city that will make you really appreciate your home town. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. Eleonora Pons Maronese aka Lele Pons. Hispanic YouTubers usually create videos in Spanish or English or both languages for a bilingual audience. See on Instagram. By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! JILLIAN MERCADO @jillianmercado (266K), 36. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. #4 Doug The Pug Credit: instagram.com/itsdougthepug ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. She covers political topics alongside her sister on Sistematic. Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. Just like her equally talented and stunning sister, Natalie, Dylana has also made a name for herself in the fashion industry. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Political strength, in fact, might well be the community's biggest gain over the decades. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. ELIZABETH RUIZ @elizabethruizxo (505K), 31. RUBEN DOBLAS GUNDERSON @elrubiuswtf (16.5M), 6. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. They arent afraid to talk about difficult topics such as racism and sexism. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. Why are Latina Instagram influencers important? Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. By Victoria Montenegro Caspe September 18, 2020. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. "It's hard to hear an entire people demonized when you know them to be such strong contributors." Followers: 51,000. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. Contents. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Nahrin (@oncloudnahrin) 2. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. Top Chicago, Illinois Influencers. Credit: The Daily Line. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. DYLANA LIM SUAREZ @dylanasuarez (203K), 41. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. Manny Mau. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. She has a paid partnership with Wholesom Food and has collaborated . Since then, she has modeled for top fashion brands like Celine and Christian Dior and has been on the cover of InStyle, Glamour, Harpers Bazaar, and LOfficiel magazine. She serves as Co-Chair of the Association of Latinx Students for Social Justice and also sits on the Housing Committee for the Puerto Rican Agenda. This list profiles a half-dozen political leaders, four of whom have run for mayor. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. LA-based Venezuelan social media star Maria Alejandra Marrero, better known as Mariale, is an immensely popular Latin Influencer who hosts three YouTube channels, namely Mariale, SinPatuque, and Mar. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. Daisy Marquez 9. For example, Selena Gomez is open about her struggles with mental health issues. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. This is in line with the rest of the country, with fully one-in-five Americans having a disability . Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. Updated on December 12, 2020. We have to do it ourselves . The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. This year the publication adds two new categories: Lawyer and Marketing. You can explore . She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Despite her eccentric styling, she manages to pull off equally captivating looks. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Tanya Lozano . Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Why do brands love working with famous Hispanic influencers? Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. They dont try to be someone theyre not; they share their true selves with their followers. Samantha is a visual artist, professional stunt woman, community organizer, and activist. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. magazine. Click below to see everything we have to offer. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Lauren Giraldo 6. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. By 2025, it will account for 12% of all U.S. buying power. Keeping things international, we met Berlin-based Riccardo during our Chicago trip aswell. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. Rudy Mancuso 8. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. The wards 6, 8, 15, 16, 17, 20, 24 and 34 all saw a decrease of between 2,193 and 4,376 residents during the six-year period, according to the census data. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. They head major nonprofits. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Twitter - @lelepons - 1.8m followers. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Juanpa Zurita 5. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. In addition, partnering with top Latino influencers helps convey a message of inclusivity that appeals both to Hispanic audiences and broader audiences alike. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Adrianna (@adriannkaw) 11. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. Priegos passion for social justice and womens rights manifested itself in the form of PinkSlipped which she debuted in the fall of 2018 in Chicago. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. "Design & style to make you smile" - says Will's Instagram BIO. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. Tanya Lozano has activism in her blood. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. Thickletic also gives back to marginalized communities through Thickletes Give Back. Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. 1. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. . See the top 5419 Chicago, Illinois influencers. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. Her internet success has also opened many new doors of opportunity for her, including singing and acting. Jeseleyn Gonzalez (@likejesi) 5. 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