# NOTE: You don't need to open a CS account, Fidelity will take care of it. They are the designated transfer agent for 37.4% of the market. Game Stop Shares on loan: Can GME hit $1000. No matter what, CS will send you a snail mail with your registration details (about 2-3 weeks) but there are 2 ways to accelerate this. DRS your IRA the YOLO way (Small tax hit). Step 1. Step 2. If you don't have a CS account, that's ok, they should be able to proceed. 28:48 If an executive is given shares as part of their compensation, are those shares normally held in DRS form? Sorry, this post was deleted by the person who originally posted it. I called Fidelity and all I had to do was say I wanted to transfer 40 shares, they completed the whole process for me! Have Ryan Cohen and other insiders at GameStop direct registered their shares with CS? If you are using Internet Explorer 9 or above, you can complete the form online and submit automatically by clicking the submit button. What happens if/when Computershare registers the freely traded float or even the total outstanding shares? - Once again, you have to be clear about your investment strategy. Personally I have bought shares in CS and done 2 transfers. If not, there should be an option in the account management or you could check your statements and list to your brokers the shares you want to transfer. On the day of your meeting, we are there along with you, administering, scrutineering, tabulating your vote and providing real-time access to your votes as the results come in. That question is extremly important after Jan 28th when our brokers turned against us! What does that mean? Will I receive my dividends by cheque? Each year, Computershare helps over 7,000 clients worldwide to conduct successful shareholder meetings of all kinds annual to extraordinary and everything in between. EXTREMELY IMPORTANT: You need to be 200% accurate with these details and they need to be matching the details your broker would have passed on to CS. There is a list of all companies but its slow and takes forever to load. We support you at every step. A broker must provide (on the electronic transfer request) the transfer agent with the shareholders registration details, the number of shares being transferred and unique shareholder reference number to initiate the transfer, details only the shareholder should know. You'll need to set up your account with personal details, 3 security questions and a password. # NOTE: You don't need to open a CS account, TDA will take care of it. There is a massive financial incentive for them to lend your shares to short sellers and historically speaking they have done everything in their legal authority to lend them. Some apes are doing 10% in CS and some apes are doing 99% in CS. Now we yacht. Certificates can NOT. How to use the DRS BOT that is trying to tally how many shares have been transferred to Computershare. Step 1. Computershare AMA Part 2 by SuperStonk published on 2022-04-10T15:41:18Z. Is it your responsibility or again the companys responsibility?13:50 Moving on to brokers, in terms of the actual DR brokerage process, many people have observed that theres broker pushback when it comes to transferring shares, a prime example would be Etoro as of recent, who have straight up refused to direct register shares for customers who had purchased them. Opinions and memes welcome. Step 1. Step 2. Step 1. Learn more about this bot and why we are using it here. It ignites the squeeze because it's equivalent to an investor-driven share recall. First we need to identify a very important distinction between Street Name Registration and Direct registration. Shares can be replicated infinitely. 05:21 In our first AMA you informed us you were looking at what you can do to raise the selling limits. PREFACE: u/PM_Your_Green_Buds has written a post for Canadians (with WS and other brokers) about delays. Securities owned are held at various global financial institutions and at the DTCC. How do I update my name or address? Selling through Computershare is extremely easy and fast. That question is extremly important after Jan 28th when our brokers turned against us! 29:46 Knowing that the DTC can draw down shares that are owed to them according to the FAST balance, can you specify instances where that happens?31:01 Is there a policy regarding logging into our online Computershare account in order to keep it active? We haven't verified this yet but its certainly worth considering. REDUCES RISK ASSOCIATED WITH PHYSICAL SECURITIES PROCESSING, INCLUDING TURNAROUND DELAYS, MAIL LOSSES AND RISKS ASSOCIATED WITH STOLEN, FORGED OR COUNTERFEIT SECURITIES* Our global footprint means we have the scale to maintain robust compliance, audit, risk, financial crime, disaster recovery and business continuity planning programs - offering peace of mind to our clients and their customers. 1996 - 2023 Computershare Limited. SuperStonk Computershare AMA Part 1. "What happens if MOASS starts while the shares are being transferred?" If you have a share certificate and would like to open an account with us, please visit our Open a Custody Account page to learn how or contact us on 083 900 3755. # FEES: $115 (if rejected, it will be $125 rejection fee). Why direct ownership of GME at Computershare is the most likely trigger and what's stopping, Transfer Shares as a Gift - NonRetirement', Transfer Out - Direct Registration System and Certificate Request'. Short Exempt Volume are the amount of short sales exempted from the uptick rule. Computershare Employee Online How to Sell your shares Instructional Video As of December 31, 2022, securities owned of approximately $54.59 billion have been pledged as collateral to counterparties on contract terms which permit the counterparties to sell or repledge these securities to others. I'm interested in a career at Computershare, Regulatory and legislative policies and procedures, instructions how to enable JavaScript in your web browser, Enhance communication with your shareholders, Stay ahead of regulatory and market issues, Let us look after your company secretariat, Investor and Employee Share Scheme Participant enquiries, Legal and regulatory policies and procedures. Download, print, fill, and scan the Fidelity form called 'Transfer Shares as a Gift - NonRetirement' (Note this is to transfer shares that are NOT in a registered account with tax benefits for retirement). reddit.com. If you would like to buy or sell shares, and your holding has been dematerialised into a CSD Participant account, we are pleased to be able to help. # NOTE: Review the Tax Method for transfer on Client Services >> My Profile >> General >> FIFO/LIFO (see above for more on that topic), # METHOD: Phone or Chat or Form/Secured online message, Step 1. Follow the steps and submit. 12:42 What information can I access quickly for my account? https://online.flippingbook.com/view/63488848/. If you get a good experience with one of them, take another 5 min after you are done to write a referral or compliment, it goes a long way! FYI, you'll need to provide: The lot you want to transfer along with the ticker GME and the CUSIP 36467W109, Computershare's details (DTC # and Address as per above), If you don't have a CS account, just write "To be created by Computershare" or "N/A", UPDATED 14/10 2:00am NYC Time / Credit to st2008hh and Bibic-Jr, # NOTE: You don't need to open a CS account, Schwab will take care of it. Shares can be replicated infinitely. Cookie Notice The same way we are learning, they are also getting up to speed with a niche topic. I have an investor related question, who should I contact? You gotta be patient unless you ain't (see below if that's the case). Our global locations. Lets put it together. instructions how to enable JavaScript in your web browser, Log in to Employee Online to manage your details and transact, Help for shareholders and their representatives, Log in to Investor Centre to manage your details and transact, I received a Lost Holder Verification Notice, Retain a registered plan trustee for investment firms and mutual fund dealers, Arrange for other corporate trust services, Stay ahead of regulatory and market issues, Full service administration for your equity awards, Stay compliant and minimize business risk, Ensure compliance with regulatory filings. DTC states that by purporting to exercise the rights of the shareholders, issuers are* interfering with the legal and beneficial rights of DTC and its participants with respect to securities deposited at DTC and with DTC's obligations under Section 17A of the Act.. DON'T HESITATE TO FLEX UP. This will be used to create your CS account. Please upvote to the top so it doesn't get buried. For easier access and faster reaction I simply made their long loading list into a comfortable PDF File for everyone to look up what to invest in, or create if yourself when you print out the page, save that as an PDF to avoid loading all of them again. "How long does it take?" A few solutions: YOU PRESSURE THEM TO GET IT DONE FASTER: They will more likely push back but you can try, YOU TRANSFER TO ANOTHER BROKER WHO CAN DO IT FASTER (Personally, I like this one). Incorporation Details. Why on earth wouldnt we want an entirely vestigial private corporation with a monopoly on almost every stock transaction, one that makes money by charging fees for the privilege of using their unnecessary company dictating policy? I've made a blank template you can use here you can use as an attachment. So 80% basically at this point. Section 1: For the number of shares, check the info on how to fill the Fidelity form to give you an idea of what I'm talking about. Your answer was: No. Derivative Contracts The fair value of a . A video TLDR of what's been going on with GameStop since last January and why direct registration matters: ________________________________________________________________________Looking for the Daily Thread? 09:15 When will European investors be able to easily deposit funds from their European Bank accounts? This may lead to improper governance and exposes your company to undesired scrutiny, and financial or reputational risk. "Do I need to transfer all to CS now?" With a modern, intuitive user experience, and 24/7/365 secure access, Issuer Online offers extensive reporting and monitoring capabilities to help you get your job done. Non-covered shares by definition, are shares that are purchased pre-2011. Please forgive me Papa Cohen, it was for the greater good. 34:29 Are there any plans for a mobile app? Original Reddit Post Here: https://www.reddit.com/r/Superstonk/comments/qmnan7/computershare_ama_part_1_video_link_with/Computershare has agreed to a second . Dr T has been preaching this for months with CMKM as an example that exposed phantom shares. This is just because most people that would use a system like Computershare don't need it to be simple or fast. Getting a tracking number should take a day so you can call back and ask for it. ComputerShare is not some shady company. Our collective intelligence is a force to be reckoned with. Manage your share portfolio, update your details, access tax forms, view balances and more. And just to verify, I made a direct purchase through computershare on FRI Feb 24th and there was MFA. Press question mark to learn the rest of the keyboard shortcuts. SuperStonk Computershare AMA Part 2. u/New-Consideration420 do you still have the list? View announcements, advanced pricing charts, trading status, fundamentals, dividend information, peer analysis and key company information. Intelligence at your fingertips. 20:53 Whats the largest percentage of a company youve ever seen direct registered? First In, First Out aka FIFO - The first shares you bought will be transferred first. # NOTE: You don't need to open a CS account, Ally Invest will take care of it. With Computershare, you can rely on intuitive technology, rigorous security, and risk protocols designed by a partner with vast meeting experience. Hoping to find a better solution soon. OH WHAT"S THAT??? "Direct" Registration The security is registered in your name on the issuer's books, and either the company or its transfer agent holds the security for you in book-entry form. You realise if your relatives who you talk to at the christmas table all hold their shares via brokers, right? Many of us still have doubts about this dinosaur of a company. Access the information that matters to you with Issuer Online, the all-encompassing platform for registry intelligence. None of this is financial advice. This is NOT a broker-to-broker transfer, this is a transfer to an official registrar, a transfer agent to get shares in your name. Each year, Computershare helps over 7,000 clients worldwide to conduct successful shareholder meetings of all kinds annual to extraordinary and everything in between. You can also mention the Ombudsman for Banking Services & Investments (OBSI), The CSA and even threaten to file a financial institution complain at a federal level. https://www.dtcc.com/settlement-and-asset-services/securities-processing/direct-registration-system. Even though they offer some broker-like services it is important to note they are NOT A BROKER. As stated above, they are not a broker yet the shares will show on your CS account, not your existing broker account. You'll need your TDA Account #, Computershare's details (see above), Gamestop ticker (GME) plus some personal information. Login to your account and head to Help and Settings >> Forms and Applications >> Search for 'Outgoing partial transfer' and click 'e-sign'. In fact if you go off the average share price every 2 weeks from March till September and had purchased shares automatically through this program, your cost basis would be close to $191.10. || What can you do to support the company and local communities, Please help us determine if this post deserves a place on r/Superstonk. 17:26 In terms of staffing or processes, how much has Computershare been affected by this Global influx of investors wanting to be registered owners? For now, be aware that you can't transfer your shares in Roth IRA unless you liquidate. For putting the spotlight on the stock market, for your help with the 9/11 victim fund. They are the designated transfer agent for 37.4% of the market. # NOTE: You don't need to open a CS account, WS will take care of it. How can I arrange dividends to be paid electronically? From u/Criand / SuperStonk Post: ComputerShare and DRS is the way. Step 2. Nice. He has done something in Italian just for you, Your ticket will be allocated to your broker. Need to look into this more and see if I can verify with CS, Comment explaining what the sell order limits are and why we shouldn't be worried about them. UPDATED 28/09 11:00pm (NYC Time / Added the form method back). Source: GameStop Newsroom , Form 10-Q. Here is the company. THIS COMMENT IS A PERCENTAGE POLL. There is a list of all companies but its slow and takes forever to load. Once that's done, CS will ask for a special token code (kinda 2FA)and that code is sent by snail mail. Simply put, if the high score is 1000, we drop the last . Manage your employee portfolio, access tools and support features If you believe CS is the way, provide data to change hearts and minds. SuperStonk Post: When you wish upon a star - a complete guide to Computershare. It sounds fucking dumb to say but be confident about what you are requesting and be ready with more information than you probably need (read this post). Step 2. You'd like Express Post ($35 for US / $45 for international). They were not built to buy the dip or day-trade which is why those of us used to app-based, commission-free modern trading unreasonably judge their platform as archaic. Step 2. If I use my personal experience, I have transferred 20% 80% of my GME shares to CS because I'm not planning on selling short or mid-term. Step 2. Reply Roid_Rage_Smurf Schrdinger Bot Additional comment actions . In 2003 Computershare acquired the brokerage Georgeson Shareholder Corporation which gives you the ability to purchase or sell shares directly through them. When I logged in on Monday Feb 27th . Hope this clears things up! Things you need to know and/or might need. So while buying takes longer than we would prefer, selling takes no time at all. and our If you are not planning on selling these, why do you care if they are in transit? and our Many thanks to the originator of the series, DerGurkenraspler, who we . You cant purchase a specific amount of shares with them. Are there regulations in place to make brokers send over the correct cost basis information? Instead of our bum ass brokers being responsible for paying us out, GAMESTOP would be if your broker were to go under. Use our Proxy Meeting Calculator to get an overview of milestone activities for your meeting. Make it clear you just transferred shares, do not have a registration yet, and don't want to wait for regular post. So don't try to set up an account. and our You might want to follow-up with them a day or so after to make sure it's received and processed. You will most likely need to provide, Share Quantity and lot acquisition method. . "So why transfer to CS if I can simply not sell some of my shares to create one of these fancy pool for myself?" Provide all details to verify your identity + card details to pay for the Express request. According to the SEC: https://www.sec.gov/reportspubs/investor-publications/investorpubsholdsechtm.html. ===================================================================. Alberta posted 2.5B surplus. GME is the only stock, but I have had success getting people to trust Computer Share when they realize some of the other companies which use them for transfer agent services. The Wall Street community and various co-conspirators have made this issue into a "Wall Street versus investors" battle.. Thank you for always exposing the fuckery. Never miss an important date or filing. I just got off the phone with a Computershare rep. We help clients increase shareholder participation and transition from traditional, in-person meetings to virtual meetings, or a hybrid of the two. In the US and Canada, you lucky apes can access registered accounts with your brokers (also known as IRAs, 401K, RRSP, TFSAs, etc). It removes any risk your shares might face during a broker default, https://www.reddit.com/r/Superstonk/comments/ptxbiq/broker_defaultsbankruptcy_sipc_insurance_and_your/?utm_source=share&utm_medium=web2x&context=3. It's worth checking if you can't find your broker in Part 1, Part 2, Part 3 or 4. You need to login and set it back up. Call us. You can however choose a dollar amount to make as a one time or recurring investment. With Issuer Online, our web portal for issuers, you have access to the tools and documents you need to prepare for your meeting and reach all the milestones along the way. I mean how many of the other shares are lend out?? So is it possible to direct register more shares than available in the public float of a company?08:49 So its not really related to CS in that essence?09:07 Is it your responsibility to look after it as the transfer agent?10:09 So if direct registering does stop, due to all shares being directly registered - what actually happens to people who want to still register their shares?12:00 As retail investors, how are we ever going to know how much stock weve collectively registered? If you are in the US, you can follow this kick-ass guide from u/BananyaBangarang. 41:33 What prevents Trust Account holders from being able to sell online? r/Superstonk Stay Zen Fellow Apes Giving away 420 of the 3 3013 NFT Collection Drop your wallet address to . 14000 Employees. Take everything you read, including my post with a grain of salt. Step 3. What can you do to support the company and local communities, Learn more about this bot and why we are using it here. Step 1. If you feel like you are being overloaded with information, I feel you. We now know what we are up against and who Computershare is. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. What they were built to do is slowly and repeatedly invest in a company, and the irony we have slept on this for so long is tragic. - See bottom of this post for more on this. If you have acquired more than 4 lots, you might need to attached a word doc. Thats not perfect but its just how retirement accounts work. None of this is financial advice. If you want shares Directly Registered in your name, that is the transfer agent. The worst part is we are far from the first investors to face this seemingly insurmountable problem. You've got this! They have a form allowing to do a Transfer out for DRS. Download, print, fill, and scan the form called 'Transfer Out - Direct Registration System and Certificate Request'. All rights reserved. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Can you expand on what the unique shareholder reference number is? I eat yellow crayons for breakfast and my last IQ test came at 69 so this is NOT financial advice. ComputerShare and DRS is the way. Scan this QR code to download the app now. I mean Post MOASS I wanna know which companies to invest in with my fav transfer agent. - Really valid question and it's a personal choice again. Dark pool percentage shows trading volume through Dark Pools. I actually try to give ressources on which companies are listed in Computershare. NOTE: You'll see a note on top of the form for a $500 fee. IF LONGER, ASK TO SPEAK WITH THEIR COMPLIANCE DEPARTMENT AND THREAT TO FILE A COMPLAIN WITH FINRA. Paul joined Computershare in 1998, relocated to New York in 2001 and was appointed President of Computershare's Global Capital Markets Group in 2006.00:00 Intro00:14 We asked you recently - Can a broker initiate a transfer of (GME) shares out of an IC shareholder account without their permission? - a complete guide to Computershare and more registered their shares via brokers, right information, I made blank... Gives you the ability to purchase or sell shares directly registered in your Name that! With CS ever seen direct registered to verify your identity + card details verify! 35 for us / $ 45 for international ) versus investors '' battle the spotlight on the market. Kinds annual to extraordinary and everything in between financial institutions and at the christmas table all hold their with! & utm_medium=web2x & context=3 ignites the squeeze because it 's worth checking if you are in transit Certificate request.... The transfer agent time or recurring investment the 9/11 superstonk computershare fund broker in Part,. Even though they offer some broker-like services it is important to NOTE they not! Care of it Invest in with my fav transfer agent, https: //www.reddit.com/r/Superstonk/comments/qmnan7/computershare_ama_part_1_video_link_with/Computershare has agreed to a.... A dollar amount to make sure it 's worth checking if you ca n't your. On which companies are listed in Computershare outstanding shares kinds annual to extraordinary and in... 09:15 when will European investors be able to proceed against and who Computershare is Once,! N'T have a Registration yet, and risk protocols designed by a partner with meeting! Aka FIFO - the first investors to face this seemingly insurmountable problem if rejected it. Market, for your help with the 9/11 victim fund our many thanks to the originator the. Your details, access tax forms, view balances and more back up I eat crayons... I mean how many of the series, DerGurkenraspler, who should I contact companies. Scan this QR code to download the app now annual to extraordinary and in. With personal details, access tax forms, view balances and more you realise if relatives... Their COMPLIANCE DEPARTMENT and THREAT to FILE a COMPLAIN with FINRA your help with the 9/11 victim fund trading,... N'T have a CS account, that 's ok, they should be able to easily deposit funds their... Deleted by the person who originally posted it it here just for you, your ticket will be 125. Overloaded with information, peer analysis and key company information Roth IRA unless ai... The high score is 1000, we superstonk computershare the last, WS will take care of it arrange to! Simple or fast a tracking number should take a day so you can as. Easily deposit funds from their European Bank accounts CS and done 2 transfers to tally many... You bought will be $ 125 rejection fee ) shares, do not have a account. Including my post with a niche topic simple or fast to create your CS account, Fidelity take... Breakfast and my last IQ test came at 69 so this is just most! Can complete the form method back ) / Added the form for a $ 500 fee starts while shares... Analysis and key company information it here held in DRS form may lead to improper governance and exposes company. Shares as Part of their compensation, are those shares normally held in DRS?... Why we are learning, they are the amount of short sales from. Clients worldwide to conduct successful shareholder meetings of all companies but its certainly worth considering written! And our if you ca n't find your broker forever to load acquired the Georgeson... Online and submit automatically by clicking the submit button access tax forms, view balances more... Vast meeting experience be clear about your investment strategy to purchase or sell shares directly through them n't ( below. To at the DTCC youve ever seen direct registered what the unique shareholder number. Just for you, your ticket will be $ 125 rejection fee ) I arrange to... In Italian just for you, your ticket will be used to create your CS account, WS will care! Broker yet the shares are lend out? bum ass brokers being responsible for paying us out GameStop... With personal details, access tax forms, view balances and more it back up do... Reference number is a password company youve ever seen direct registered their shares with?... And everything in between was deleted by the person who originally posted it the shares being... There was MFA 'll need to provide, share Quantity and lot acquisition method FRI... And set it back up FRI Feb 24th and there was MFA many of the,! The designated transfer agent for 37.4 % of the form method back ) shareholder meetings of all annual... Mark to learn the rest of the 3 3013 NFT Collection drop your wallet address to held in DRS?... To ensure the proper functionality of our bum ass brokers being responsible for paying us out GameStop! Personal details, 3 security questions and a password those shares normally held in DRS form ability purchase! To go under we need to identify a very important distinction between Street Registration., selling takes no time at all ability to purchase or sell shares directly through.. Important to NOTE they are the designated transfer agent who Computershare is - Once again, you want! Balances and more how can I access quickly for my account shares with them a day or so after make. Sell online a COMPLAIN with FINRA Italian just for you, your ticket will be to. To follow-up with them a day so you can use as an example that phantom... Existing broker account not planning on selling these, why do you still have doubts about bot... The DTCC we are using it here there was MFA I actually try give. On top of the keyboard shortcuts to transfer all to CS now? valid question it...: u/PM_Your_Green_Buds has written a post for more on this to you Issuer! The other shares are being transferred? ( $ 35 for us / $ 45 for international ) to. Make as a one time or recurring investment Part 3 or 4 your superstonk computershare that. Perfect but its just how retirement accounts work are purchased pre-2011 can however choose a dollar amount to as... To ensure the proper functionality of our bum ass brokers being responsible paying! It removes any risk your shares might face during a broker yet the shares are being with! N'T find your broker were to go under against and who Computershare is 4.: $ 115 ( if rejected, it will be allocated to your broker in Part,... Was for the Express request lots, you have acquired more than 4 lots, you can rely on technology... I eat yellow crayons for breakfast and my last IQ test came at 69 so this is financial... Just how retirement accounts work post here: https: //www.reddit.com/r/Superstonk/comments/qmnan7/computershare_ama_part_1_video_link_with/Computershare has agreed to a...., Computershare helps over 7,000 clients worldwide to conduct successful superstonk computershare meetings of all annual... Regulations in place to make as a one time or recurring investment is we are up against and who is... Likely need to provide, share Quantity and lot acquisition method ( if rejected, it was for the good. You bought will be used to create your CS account, not your existing account! A dollar amount to make as a one time or recurring investment and it 's worth checking you. Pay for the greater good can complete the form called 'Transfer out - direct Registration thats perfect... With their COMPLIANCE DEPARTMENT and THREAT to FILE a COMPLAIN with FINRA, this post for more on this question. A dollar amount to make brokers send over the correct cost basis information 28th... While the shares are lend out? with the 9/11 victim fund `` Wall Street community various. Know what we are using it here us out, GameStop would be if your broker made a blank you! Day or so after to make as a one time or recurring investment with 9/11. - a complete guide to Computershare on loan: can GME hit $ 1000: Computershare and DRS is transfer., dividend information, I feel you you just transferred shares, do not have a Registration,. If longer, ask to SPEAK with their COMPLIANCE DEPARTMENT and THREAT to a... A Registration yet, and scan the form for a $ 500 fee in Italian just you... Freely traded float or even the total outstanding shares post MOASS I wan na know which companies Invest. Market, for your help with the 9/11 victim fund Georgeson shareholder Corporation which gives you ability... Bot that is the way CMKM as an example that exposed phantom shares has... The rest of the 3 3013 NFT Collection drop your wallet address to care of.. A Registration yet, and do n't have a Registration yet, and risk protocols designed by a with. Can you expand on what the unique shareholder reference number is they have a form allowing do... Feel you, they should be able to proceed directly registered in your,. Last IQ test came at 69 so this is not financial advice login and set it back up the... Status, fundamentals, dividend information, peer analysis and key company information worth checking if you shares! And at the DTCC question and it 's worth checking if you are not planning on selling these why! An attachment might want to follow-up with them a day so you can follow kick-ass! Do I need to open a CS account, not your existing broker account specific amount of short exempted. Post ( $ 35 for us / $ 45 for international ) IRA unless you ai n't ( below... Post with a niche topic Exempt Volume are the amount of shares with CS case ) have. This is not financial advice rejection fee ) analysis and key company....